Toothbrush Toys

Toothbrush Toys is a small, family-founded business with a mission to make brushing fun and effective for kids. Created by Nicki Warren and her late father, Toothbrush Toys was born out of the desire to improve children’s oral health habits through playful engagement and storytelling. After seeing how difficult it was to get kids excited about brushing, Nicki and her dad combined their love for innovation and education to develop a solution that made brushing something children would actually look forward to, ultimately helping them build better brushing habits.

Each Toothbrush Toy is designed with a real toy on the handle and a high-quality toothbrush head on top. Paired with a matching story, the characters come to life, turning the twice-a-day struggle into an exciting, interactive adventure. Early feedback from families and pediatric dentists confirmed that kids were brushing longer and with better technique thanks to the ergonomic design and collectible nature of the toys.

Toothbrush Toys is committed to sustainability, offering reusable brush handles and working toward eco-friendly packaging and materials as it grows. With thousands of units ready to ship and a scalable manufacturing partner, Toothbrush Toys is positioned to reach more families and continue making an impact.

Giving back has always been a core part of Toothbrush Toys. From the beginning, the goal was to make a difference for all kids, not just the ones who would purchase their products. The company regularly donates Toothbrush Toys to nonprofit partners like America’s ToothFairy and puts on community events that teach kids about oral health in a fun, approachable way. Whether it’s through giveaways, school visits, or partnerships with local organizations, Toothbrush Toys is committed to creating positive change and reaching as many families as possible.

What began as a shared dream between a father and daughter has become a powerful tool to help children develop lifelong oral health habits, one toothbrush at a time.